Marketing Executive

Marketing Executive

This role is for a key member of the marketing services team, ensuring all retail marketing across the business is consistent, fit for purpose and on-brand to enhance customer communications and drive on-park spend.

Job description:

• Work as a core member of the marketing services team and the wider marketing team to drive retail targets.
• Assist the Head of Retail Marketing in creating marketing comms plans for on-park retail marketing and supporting parks to deliver their targets and overall business goals.
• Project manage any marketing communication activity to support the retail team to drive on-park spend.
• Project manage the production of retail communications covering menus and point of sale material.
• Support the parks and the wider business with signage requests.
• Support internal departments with any marketing requests to ensure effective, on brand communications – this can be across a range of media including print and online.
• Raise POs and support manage the marketing services budget lines.
• Manage day to day relationships with key production and creative partners.
• Assist with any other marketing activities required by the Head of Retail Marketing.
• Gather, analyse and interpret continuous intelligence including industry trends and competitor activity.
• On occasion you may be asked to perform additional duties or duties unrelated to your role after appropriate training has been given.

Person Specification:

• Appropriate degree or professional qualification and/or proven experience in a busy marketing department.
• 2+ years in marketing
• Knowledge of effective POS
• Some knowledge/experience of signage (entrance/way finding)
• A keen eye for design and ability to create artwork that’s on brand and meets objectives
• Experience of working with agencies
• Strong communication skills both written and verbal
• Strong attention to detail and proof reading skills
• Ability to work in a fast paced environment managing multiple projects at any one time.
• Strong planning and organisational skills
• Strong Excel, PowerPoint and Word skills
• Good relationship skills
• Good commercial awareness
• Strong team player
• Passionate about improving customer experiences
• Flexible approach to working hours and days
• Driving licence as UK travel required.