What is excellent customer service and how do we do it at Parkdean?

Here at Parkdean, we know that customer service excellence is the main secret ingredient that turns a good holiday into an unforgettable one. But, what exactly is excellent customer service and how do we deliver it across our head office and park teams? We’ll tell you all about it!

First, what is good customer service?

Top-notch customer service isn’t just about meeting our guests’ expectations, it’s about exceeding them. No matter what department you work in at Parkdean, customer service excellence will underpin everything you do! 

Customer service isn’t just answering queries, it’s the friendly voice on the other end of the phone, it’s the helpful email and the warm welcome at our parks and restaurants, and ultimately it’s making sure every interaction leaves our guests wanting more! 

As an added bonus, customer service skills look great on your CV and in interviews! They’re transferable skills that can help you thrive in many different job roles and industries, these skills also go a long way in boosting your internal mobility too. 

The 7 qualities of good customer service at Parkdean

1. Passion: the heart of everything we do at Parkdean, if guests can feel your passion for what you’re doing, it makes all the difference!
2. Pace: we make the most of every minute so our guests can stay entertained. We strive to raise the standard of customer service and make great things happen every single day.
3. Care: caring about our guests, our environment, and our communities is at the heart of what we do. We go above and beyond to make everyone feel well looked after.
4. Patience: taking the time to listen and assist our guests, no matter how big or small the request makes everyone feel seen and heard.
5. Empathy: we always look to understand and share the feelings of our guests, no matter what department we’re working in.
6. Knowledge: being well informed of our services and offerings helps us to answer any queries we might get.
7. Clear communication: we make sure to convey everything in a straightforward and friendly manner to minimise any misunderstandings or confusion.

If you know a thing or two about the above qualities, then you’d fit right into a role at Parkdean!

Customer service excellence at Parkdean

We aim to always embed the above qualities in our day-to-day work, that’s definitely something you can expect when you join our team. We’ll break down how it works in some of our different departments.

Head Office

Any head office team is the backbone of park operations, they’re the wizards behind the scenes making sure everything runs smoothly, some key departments include:

• The Contact Centre - our friendly advisors never shy away from dealing with guests in a warm and efficient manner, after all, it goes a long, long way
• Finance & Accounts - our team makes sure to manage transactions in a clear way to make the experience seamless for our guests
• Marketing & Communications - day in and day out our comms team is working hard to craft messages that resonate with our guests so they can always be well-informed and engaged with what we do

Park roles

Of course, we have to mention all of the unsung heroes working in our park roles too! 

From accommodation and food and beverage to entertainment and maintenance, every team member plays a part in crafting memorable experiences for our guests. That also means every team offers unique chances for you to level up your customer service skills when you join us.

If you’re interested in reading more about the diversity of our Park roles, check out the following blogs:

1. How to Become a Lifeguard at Parkdean Resorts
2. What makes a great guest experience advisor?
3. The roles available in accommodation at Parkdean
4. What do bar and waiting staff do?

Why customer service excellence matters

Delivering a cracking customer service experience isn’t just about making our guests happy (even though that’s a big part of it!). It’s about building trust and fostering a positive experience to encourage repeat visits year in and year out. 

It always helps to put yourself in our guest's shoes, anticipating their needs and staying one step ahead of what will make their stay a magical experience.

Fancy growing your customer service skills? Join Parkdean today!

Customer service skills really do set you up for success in so many different fields. With so many possibilities and roles to build up these unique skills at Parkdean, you’re guaranteed to help boost your employability!

Browse our available roles today.